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Fat-soluble vitamin; essential for vision, immunity, and skin.
Approved claims
Cranberry is the fruit of Vaccinium macrocarpon (Ericaceae), a tart red berry used as a food and as a raw material for supplements. In products it appears as dried fruit powder, juice concentrate, or fruit extract, often standardised for polyphenols, especially proanthocyanidins (PACs), with A‑type PACs frequently highlighted. Its natural composition also includes anthocyanins, flavonols and organic acids, while the levels of these constituents vary with cultivar and processing. Cranberry is most commonly presented in capsules, tablets, drink powders and liquid formats; in cosmetics it may be used as a fruit extract or as a plant-derived aromatic component in formulations.
Fat-soluble antioxidant that protects cells from oxidative damage.
Approved claims
Astaxanthin is a xanthophyll carotenoid, a fat-soluble red‑orange pigment that occurs naturally in certain microalgae and then enters the marine food chain. In supplements it is most commonly used as natural astaxanthin sourced from the microalga Haematococcus pluvialis, typically supplied as an oleoresin extract rich in astaxanthin, where a portion is present as fatty‑acid esters. Because it is oil‑soluble, it is frequently formulated in softgels with carrier oils (such as olive or sunflower/safflower oil) or as a standardised powder for capsules and tablets. On labels it may appear as “astaxanthin (from Haematococcus pluvialis extract)” or as a standardised algae extract with a declared astaxanthin percentage. In cosmetics it can be found in lipophilic formulas such as serums or creams, often encapsulated or dissolved into the oil phase to improve stability. As a carotenoid pigment it is sensitive to light and oxidation, so formulations commonly include technological antioxidants for protection.
Approved claims
Krill oil is a marine oil obtained from Antarctic krill (Euphausia superba), a small planktonic crustacean. In food supplements it is used as a source of long-chain omega-3 fatty acids, mainly EPA and DHA, which in krill are often present in phospholipid-bound forms alongside a fraction of triglycerides. Commercial products are typically standardised for their EPA+DHA content and are most commonly presented as softgel capsules, more rarely as a liquid oil. As an animal-derived ingredient, its composition can vary with extraction and purification methods. In formulations, krill oil may be combined with added antioxidants to support oxidative stability and with other marine oils.
Salicylic acid is an aromatic organic acid (2‑hydroxybenzoic acid) that occurs naturally in some plants and is widely used as a functional cosmetic ingredient. In formulations it appears as a crystalline powder and is typically incorporated via suitable phases/solvent systems, used either as the free acid or as salicylate salts (e.g., sodium salicylate, potassium salicylate, TEA‑salicylate). In skincare it is found in both leave‑on and rinse‑off products such as gels, serums, toners, creams, and cleansers, where the level is commonly expressed as “acid” (salicylic‑acid equivalent). In haircare it can be present in shampoos and scalp products. In some formulations it may also be used as a preservative, under specific regulatory conditions. pH selection and solubilisation strategy are part of the formulation design to keep the ingredient stable and compatible with other components.
Passionflower commonly refers to Passiflora incarnata L., a climbing plant in the Passifloraceae family; in supplements the aerial parts (herb) are most often used. On labels it may appear as dried cut-and-sifted herb, powdered herb, dry extract, or as a tincture/fluid extract, frequently prepared with water–ethanol mixtures and expressed with an extract ratio (e.g., DER) or as dried-herb equivalent. Extract composition varies with plant part and extraction method, so products may be standardized according to manufacturer specifications. In cosmetics it is used as a botanical extract under its INCI naming, typically supplied in aqueous or hydro-glycolic media for face, body, and hair formulas. It can also be encountered as fruit extract or flower extract depending on the intended profile and the declared INCI. In finished products it is commonly presented as capsules, tablets, tea blends, or dropper liquids for oral use, and as an ingredient in creams, serums, and shampoos.
Bifidobacterium refers to a genus of Gram‑positive, anaerobic bacteria that naturally occur in the human and mammalian gastrointestinal tract. In food supplements it is typically present as live cultures identified at species level and often at strain level, shown on labels with a Latin name plus a strain code or number. Because many bifidobacteria are sensitive to oxygen and moisture, common presentations are capsules or powders using protective technologies (e.g., protective matrices or microencapsulation) and the amount is usually expressed as CFU. In cosmetics, the genus name is most often encountered through fermentation-derived materials, such as Bifida Ferment Lysate or related ferment filtrates, which are not necessarily live microorganisms. These fermented materials are used in water-based formulas such as serums and creams as soluble biotech ingredients. In practice, “Bifidobacterium” on an ingredient list may indicate either an oral probiotic culture or a topical ferment derivative, so the exact meaning depends on the form stated on the label.
Vitamin C
Approved claims