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Coenzyme Q10 is a lipophilic benzoquinone (ubiquinone-10) that occurs naturally in human cells and in many foods in small amounts. In food supplements it is typically provided as ubiquinone (the oxidised form) or ubiquinol (the reduced form), commonly dispersed in oils or microencapsulated for softgels, capsules or powders. In cosmetics it is most often declared under the INCI name “Ubiquinone” and is used in emulsions such as face creams, eye-area products, serums and body lotions. As a fat-soluble molecule, it is usually formulated into the oil phase and paired with other formula antioxidants to support stability. On labels it may also appear as “ubidecarenone”, a naming variant used in some markets for the same substance. Cosmetic- and supplement-grade material may be produced by fermentation or synthesis and then standardised for purity.
Ashwagandha is the common name for Withania somnifera, a shrub in the Solanaceae family, also known in English as “winter cherry”. In supplements it is most often supplied as dried root powder or as a concentrated root extract, frequently standardised by its withanolide content. The raw material may be presented as capsules, tablets, loose powder for mixing, or liquid extracts, depending on the manufacturer’s specification. In cosmetics it appears as a botanical root extract, where the usual INCI name is “Withania Somnifera Root Extract”, and it may be carried in glycerin, water, or lipid carriers. On labels you may also see the Latin botanical name, or notes indicating extraction ratio (e.g., 5:1) and the plant part used (root).
Bifidobacterium refers to a genus of Gram‑positive, anaerobic bacteria that naturally occur in the human and mammalian gastrointestinal tract. In food supplements it is typically present as live cultures identified at species level and often at strain level, shown on labels with a Latin name plus a strain code or number. Because many bifidobacteria are sensitive to oxygen and moisture, common presentations are capsules or powders using protective technologies (e.g., protective matrices or microencapsulation) and the amount is usually expressed as CFU. In cosmetics, the genus name is most often encountered through fermentation-derived materials, such as Bifida Ferment Lysate or related ferment filtrates, which are not necessarily live microorganisms. These fermented materials are used in water-based formulas such as serums and creams as soluble biotech ingredients. In practice, “Bifidobacterium” on an ingredient list may indicate either an oral probiotic culture or a topical ferment derivative, so the exact meaning depends on the form stated on the label.
Vitamin C
Approved claims
Pumpkin seed oil is a plant oil obtained from the seeds of Cucurbita pepo, typically by cold pressing or by pressing after seed roasting, depending on the production tradition. It is a natural mixture of triglycerides rich in unsaturated fatty acids, commonly dominated by linoleic and oleic acids, alongside smaller unsaponifiable fractions. In food supplements it is found as a neat oil in softgel capsules, or as part of blends with other vegetable oils. In cosmetics it is used as an emollient oil in serums, creams and body products, often refined for stability and a more neutral odour. On cosmetic ingredient lists it most commonly appears under the INCI name “Cucurbita Pepo Seed Oil”. Its colour can range from golden yellow to deep green, depending on the raw material and processing method.
Approved claims
Water-soluble B7 vitamin; supports energy metabolism and the health of hair, skin and nails.
Approved claims
Green tea extract is a concentrated preparation of naturally occurring constituents from the leaves of Camellia sinensis, typically obtained with water, ethanol, or mixed solvents and then supplied as a dry powder or a standardised liquid. In food supplements it is commonly presented as an extract standardised to polyphenols/catechins, with particular focus on (-)-epigallocatechin-3-gallate (EGCG), and it may be decaffeinated or retain part of tea’s naturally occurring caffeine. Composition varies with plant material, processing and extraction ratio, so labels may declare percentages of catechins, EGCG or total polyphenols. In cosmetics it is used as a botanical raw material under the INCI name Camellia Sinensis Leaf Extract, often delivered in aqueous, glycerinic or hydro-glycolic bases and incorporated into serums, creams, toners and masks. It may also appear as “green tea water” or as catechin-enriched fractions depending on the formulation approach. Although it comes from the same plant used for green, white, oolong and black tea, the extract’s profile is defined by the chosen extraction and standardisation.
Cranberry is the fruit of Vaccinium macrocarpon (Ericaceae), a tart red berry used as a food and as a raw material for supplements. In products it appears as dried fruit powder, juice concentrate, or fruit extract, often standardised for polyphenols, especially proanthocyanidins (PACs), with A‑type PACs frequently highlighted. Its natural composition also includes anthocyanins, flavonols and organic acids, while the levels of these constituents vary with cultivar and processing. Cranberry is most commonly presented in capsules, tablets, drink powders and liquid formats; in cosmetics it may be used as a fruit extract or as a plant-derived aromatic component in formulations.
Water-soluble B vitamin; supports energy metabolism and the nervous system.
Approved claims