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Vitamin C
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Cranberry is the fruit of Vaccinium macrocarpon (Ericaceae), a tart red berry used as a food and as a raw material for supplements. In products it appears as dried fruit powder, juice concentrate, or fruit extract, often standardised for polyphenols, especially proanthocyanidins (PACs), with A‑type PACs frequently highlighted. Its natural composition also includes anthocyanins, flavonols and organic acids, while the levels of these constituents vary with cultivar and processing. Cranberry is most commonly presented in capsules, tablets, drink powders and liquid formats; in cosmetics it may be used as a fruit extract or as a plant-derived aromatic component in formulations.
Ashwagandha is the common name for Withania somnifera, a shrub in the Solanaceae family, also known in English as “winter cherry”. In supplements it is most often supplied as dried root powder or as a concentrated root extract, frequently standardised by its withanolide content. The raw material may be presented as capsules, tablets, loose powder for mixing, or liquid extracts, depending on the manufacturer’s specification. In cosmetics it appears as a botanical root extract, where the usual INCI name is “Withania Somnifera Root Extract”, and it may be carried in glycerin, water, or lipid carriers. On labels you may also see the Latin botanical name, or notes indicating extraction ratio (e.g., 5:1) and the plant part used (root).
Approved claims
Approved claims
Krill oil is a marine oil obtained from Antarctic krill (Euphausia superba), a small planktonic crustacean. In food supplements it is used as a source of long-chain omega-3 fatty acids, mainly EPA and DHA, which in krill are often present in phospholipid-bound forms alongside a fraction of triglycerides. Commercial products are typically standardised for their EPA+DHA content and are most commonly presented as softgel capsules, more rarely as a liquid oil. As an animal-derived ingredient, its composition can vary with extraction and purification methods. In formulations, krill oil may be combined with added antioxidants to support oxidative stability and with other marine oils.
Approved claims
Approved claims
Approved claims
Astaxanthin is a xanthophyll carotenoid, a fat-soluble red‑orange pigment that occurs naturally in certain microalgae and then enters the marine food chain. In supplements it is most commonly used as natural astaxanthin sourced from the microalga Haematococcus pluvialis, typically supplied as an oleoresin extract rich in astaxanthin, where a portion is present as fatty‑acid esters. Because it is oil‑soluble, it is frequently formulated in softgels with carrier oils (such as olive or sunflower/safflower oil) or as a standardised powder for capsules and tablets. On labels it may appear as “astaxanthin (from Haematococcus pluvialis extract)” or as a standardised algae extract with a declared astaxanthin percentage. In cosmetics it can be found in lipophilic formulas such as serums or creams, often encapsulated or dissolved into the oil phase to improve stability. As a carotenoid pigment it is sensitive to light and oxidation, so formulations commonly include technological antioxidants for protection.